Background

As the global economy braces itself for fundamental changes and international markets continue with their correction, we see renewed emphasis on the time-tested fundamentals of corporate leadership sound management and long term vision.

Drawing on its global leadership in business and financial journalism and its pedigree as being part of General Electric, CNBC Asia Pacific and the leading business logistics solutions company TNT present the region's first preeminent Asia Business Leader Awards 2001.

The pan-regional awards recognises the achievements of business leaders based in the Asia Pacific region under the theme "Reinventing Corporate Asia".


Theme

Reinventing Corporate Asia

Background
Since the 1960s, Asian countries have followed a developments process likened to a flying geese formation. Japan started first on the development path, followed by the four NIEs (South Korea, Taiwan, Singapore and Hong Kong), and the rest of the ASEAN economies. More recently China and the formal socialist Indo-China countries have started their own development processes.

The development process begins with a lesser developing country exploiting its comparative advantage in low land and labor costs. Industrialization takes off via exports of light manufactured products (like textiles), foreign investment and technology transfer. After a period of high growth, cost of labor and land would eventually rise and reduce competitiveness. The economy then undergoes a structural change in which the country moves up the value-added chain to produce higher end, more skill-intensive manufacture like electronics. At each stage of the process, the next lesser-developed country would then fill the low-end sector vacuum left behind.

Business practices in Asia during this period have been characterized by:

1.
Poor corporate governance and opacity, manifested in corporate structures such as family businesses or in conglomerates like the South Korean Chaebols or the Japanese Kereitsus.
2.
Government-linked enterprises reflecting heavy government and often inefficient (with a liberal dash of corruption) involvement in commerce.
3.
Tightly regulated un-innovative and non-transparent financial processes.
4.
Protected markets that primarily serve vested interests and stifle competition

A turning point
The Asian crisis of 1997 certainly did not change the status quo overnight, but it did painfully highlight many of these practices as unsustainable, especially if countries wanted to maintain their export-oriented growth policy within a framework of free cross-border capital flows.

This has resulted in calls for deregulation, privatization and reforms to force companies to become more competitive, both on the part of the private and public sector with a particular emphasis being laid on corporate governance.

While corporate reforms have proceeded at different speeds and intensities throughout the Asia Pacific, other developments occurred to impact on the shifting landscape of the business environment. The promise of the "New Economy" may have lost a little of its sheen, especially in the wake of the NASDAQ crash early last year, but the premise behind it remains fundamentally sound. Information technology needs to be a key variable in any business equation and this notion is transiting from the sensational 'vogue-speak' into an accepted and internalized requirement for business.

New emerging forces of impact
Other underlying trends are also beginning to emerge. One such trend is the potential geo-economic shift in the Asia Pacific environment. The center of gravity of the North-South divide for the key export-led light manufacturing industries is gradually moving away from the ASEAN region towards North East Asia, along with the concomitant FDI flows for these industries. During the crisis, Japan slowed down much of their ASEAN investments and outsourcing activities. The recovery of previous years has brought this flow from Japan, but it is increasingly redirecting itself towards North East Asia and specifically China.
With liberalization and reform being the catch phrases of the moment, economies will become increasingly open and competitive. The much-protected companies of before will need to attain some semblance of efficiency in line with international standards in order to survive the onslaught of competitive forces.
Another emerging trend is the shift in the focus of Asia Pacific as producer for the industrialized West to that of Asia Pacific as a consumer itself. Historically, export-led development via high import tariffs and low-wage structures have come at the expense of slower developing domestic consumer markets. However, fifteen years of solid pre-crisis economic growth have led to rising consumer spending and retail sales despite attempts to curb spending and restrain inflationary pressures. Furthermore, credit payment systems have proliferated through the region since 1991 and contributed to greater access and spending on higher end goods. A host of foreign companies have invested throughout Asia, at first to primarily capitalize on Asian export operations by securing low cost manufacturing sites but also, in a smaller way to tap the local market potential. With the potential of a slowing global economy translating to lower exports, economies in Asia can no longer rely solely on exports as a source of income and growth. The share of consumer spending in the growth equation will become increasingly important.
We will continue to see the allure of China's consumers as a key interest in the run up to China's accession into the WTO and in fact the planned reductions of intra-AFTA tariffs can be seen as a response to this by trying to convince the world to view South East Asia as a single market of 500 million consumers as compared to the current disparate small to medium economies.

A Corporation reinvented to thrive and prosper in an environment that seeks a new equilibrium
With the changing environment vis-à-vis the above, corporations in Asia are operating under very fluid and changeable conditions.

It took a crisis to highlight the structural imbalances in corporation practice. The issue now is whether the lessons have been learnt and whether the corporations have identified and are responding to the emerging trends. Those that have will survive and increase their market share.

Judging will use proxies that reflect lessons learnt from the Asian Crisis and other proxies that reflect a forward looking and pro-active response to the emerging trends to identify such corporations.


The Award Categories

As Asia's premier business leadership Awards, ABLA brings together some of the best-known personalities in business today. Asia's top business people vies for the coveted Asia Business Leader of the Year, Innovator of the Year, Corporate Citizen of the Year and CEOs' Choice of the Year Awards.

An independent panel of judges representing a wealth of experience in senior management and the academe, led by celebrated author and former Dean of the MIT Sloan School of Management, Lester Thurow, selects the winners.

The winner for each award category is presented with a trophy and a gala dinner in Singapore in November and CNBC broadcasts highlights from the event and profile the winners.


The Winners

Congratulations to the proud and deserving winners of the Asia Business Leader Awards 2001!

Asia Business Leader of the Year
K V Kamath
CEO & Managing Director, ICICI Limited

Corporate Citizen of the Year
Richard Charles Helfer
President & CEO, Raffles Holdings

Innovator of the Year
Mark Fields
Representative Director & President, Mazda Motor Corporation

CEOs' Choice of the Year
Flemming Jacobs
CEO, Neptune Orient Lines Limited


Judging Process

Strategic Intelligence and the Asian Business Leader Award panel of judges will undertake the nomination, selection and judging process. CNBC, TNT and the sponsoring companies are not involved in the process.

Entry Criteria

The candidate must hold the top leadership role (e.g CEO or MD) for the past two years or more in the company he/she is presently employed in.
The company must have more than 150 employees to qualify for the award.
The company's revenues or sales must exceed USD50 million annually.
The candidate's company must be in one of the following markets: China, South Korea, Taiwan, Hong Kong, Japan, Thailand, Malaysia, Singapore, Indonesia, the Philippines, Laos, Cambodia, Myanmar, Vietnam, India, Pakistan, Bangladesh and Sri Lanka.

Entry Process

Upon nomination, each candidate will receive an entry pack and will be requested to answer approximately 30 - 40 questions relating to his/her role as a leader of the company.

Judging Panel

The judging panel led by MIT Professor of Management and Economics, and celebrated author of "Building Wealth" and "The Future of Capitalism", Lester Thurow, comprise of internationally famous and independent professionals with Asia experience, Asia's corporate strategists, respected academics and retired CEOs. Not forgetting international management thinkers from the leading schools of IMD and INSEAD.

The judging panel comprises the following members:

Lester Thurow
MIT Professor of Management and Economics
Author of "Building Wealth" and "Future of Capitalism"
Professor Dr. Juwono Sudarsonno
Professor of University of Indonesia's Faculty of Social and Politics Science
Commissioner of Strategic Intelligence Indonesia
Professor Yung Chul Park
Professor of Economics at Korea University
Chairman of the Board, KEB bank in Seoul
Dr. Bernardo Villegas
Dean of the School of Economics at the University of Asia and the Pacific
Professor Hellmut Schutte
Associate Dean to Executive Education Asia
Professor Fan Gang
Director of National institute of Economic Research, China Reform Foundation
Professor of Economics, Graduate School of Chinese Academy of Social Sciences (CASS)
Professor Takatoshi Ito
Director of the Institute of Economic Research
Professor of Economics at the Hitotsubashi University
Mr. Abdul Razak Baginda
Executive Director of the Malaysian Strategic Centre

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