CNBC viewers are mainly males, aged 25-44.
CNBC has a strong affinity with the business community:
- 36.1% (Index 133) are Business Decision Makers
- 9.2% (Index 164) are Top Management
- 36.3% (Index 138) are Opinion Leaders
CNBC viewers are more affluent than an average PAX respondent:
- 12.9% (Index 116) have monthly personal income of US$8,000+
- 5.5% (Index 161) have monthly household income of US$15,000+
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CNBC viewers are frequent travelers:
- An average of 4 international air trips in past year
- An average of 17 nights spent in hotels in past year
CNBC viewers are largely finance professionals and investors*:
- 24.5% (Index 130) are Finance Professionals
- 33.8% (Index 136) are Finance Decision Makers
- 52.3% (Index 115) owned investment products
CNBC viewers are more likely* to include:
- 21.5% (Index 115) intend to buy cars
- 24.4% (Index 120) intend to buy luxury goods
- 33.0% (Index 105) intend to buy IT gadgets
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