CNBC has launched a new tagline and on-air look, to further strengthen the global identity of the network, and reinforce the channel’s position as the world leader in business news. The tagline, 'First in Business Worldwide', communicates CNBC's leadership while heightening awareness of CNBC’s brand and core offerings to elite audiences: the C-suite, senior business decision makers and high net worth individuals.

 

The tagline reinforces the message that viewers perceive the channel as an important resource which actively helps them make informed decisions.  In Asia Pacific alone, the latest Viewertrack (Q2, 2006) research shows that 70% of CNBC viewers made a financial decision after watching the channel. This is a testament to the quality of CNBC's content. With unparalleled access to resources worldwide, CNBC is able to deliver first-class business and financial information and analyses, which provide viewers with the competitive edge to stay ahead.

 

CNBC’s new on-air look better reflects the leadership positioning and has been an important part of creating a more unified presentation for the channel globally. The new on-air look incorporates a global motif, different font, more graphics, and more three dimensional animated backgrounds. Information is presented in a more dynamic and succinct manner.  CNBC’s DNA is to make business news comprehensive, and at the same time, engaging. The new look strengthens the delivery of the channel's unique offering, while reinforcing CNBC's global identity and enhancing the viewer experience.