Alan Seiffert is the latest addition to the CNBC family in Asia Pacific. As Senior Vice President, Business Development and Partnerships, Seiffert will spearhead the network’s business development and partnership unit in the region. 

 

Seiffert will oversee CNBC's efforts to build up business opportunities for the network in the Asia Pacific region. He is also responsible for managing relations and developing new opportunities with CNBC’s current partners in Asia Pacific, as well as building strategic partnerships with other potential associates in the region. 

 

Seiffert joined CNBC in Asia Pacific, from NBC Universal Television Distribution, based at Universal City, California, where he was Vice President of Business Affairs responsible for deal transactions for its television production and syndication division. He was also instrumental in negotiating global television format and straight licensing deals, throughout Asia Pacific, including China, South Korea, Japan, Hong Kong, South East Asia, and Australia, as well as in Europe and the Middle East. He also handled numerous new media transactions including content deals on interactive, mobile, broadband, and IPTV platforms. Seiffert was also an active player in the integration of the distribution units following NBC’s 2004 acquisition of Universal. 

 

Prior to NBCU, Seiffert served as Assistant General Counsel for the National Basketball Association's entertainment group where he was responsible for negotiating international television licensing deals. Seiffert has also held various positions within the FOX Entertainment Group, last one being the Vice President, Business and Legal Affairs for its television syndication unit. 

 

He reports to Jeremy Pink, President and Managing Director of CNBC Asia Pacific. Seiffert is based in Singapore. "We're excited to get Alan on board as part of our Executive team," Pink said. "Given his vast experience and his impressive credentials, we look forward to the growth of the CNBC network, and the expansion of the CNBC brand within the region, under his leadership," Pink said.

 

Seiffert is a graduate of the University of Michigan Law School. He holds a bachelors degree from California State University, Northridge, and an M.A. from New York University.